For the technologically challenged out there, there is no special knowledge needed to maintain a blog after the initial set-up is complete. Essentially, adding to a blog is just a matter of opening the control panel of the program, typing in your text, and clicking Publish. No html codes, no formatting, nothing. Just good old-fashioned typing. An upshot of that is that you can more frequently add content, thus allowing your blog to grown much faster than if you had to update a conventional website every time you had something new to say. By extension, search engines will be provided with an increasing amount of information to index, which will increase the traffic to your site.
Most blog have various categories within the main blog. Examples might be Scrapbooking Supplies, Recording your Pregnancy in a Scrapbook, and Recipe Scrapbooking. Because you create posts within each of these categories, the potential for keywords increases. This is called keyword density. The denser your blog is with words for which people might search the greater the chance your blog will be found as a result of a keyword search in a search engine. Also, search engines will send out their spiders to blogs because blogs are updated much more frequently than website. The spiders will visit more frequently because of the constant updating, which will lead to a higher search-engine ranking. With a traditional site, unless you are very diligent and change the site very regularly, your ranking will likely not be as high.
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