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Health Care Promotional Products - The Ideal Direct Mail Items

Published Tuesday, September 2, 2008 by bloggerblognet37044 | E-mail this post

Direct mail campaigns are fairly commonplace nowadays. There's hardly a day that goes by without at least one piece of mail showing up in your mailbox that includes a folder, brochure, or business card from a business. Such campaigns are effective, but imagine how much more effective they would be if the folder, brochure or business card didn't get lost in a pile of junk mail on the kitchen counter, never to be seen again. That's where much of it ends up. There is an alternative direct mail product that is much more permanent.

And Just What Is That Product?

Magnetic direct mail products, that's what. They are delivered in the mail just like the old types, but instead of a simple postcard or insert, these have a refrigerator style magnet attached to them. The recipient easily peels off the magnet, holds it in his had while he looks around the kitchen for a spot, sees the refrigerator and with the accuracy of a ninja flinging a throwing star, he gives it a toss from across the room. Boom! Your advertisement is now going to be seen by every member of the household on a daily basis.

Why That Is Important

It has been found that when people see a business name over and over they start to develop a bond with that business. They become more comfortable with it. It may not be logical, but it's human nature. Take advantage of that human trait and get your Health Care Facility's name in front of hundreds or thousands of people by employing a magnetic direct mailer. Not only will they see it when the receive it, but on a regular basis depending on where they stick it. The kitchen, at work, in the shop...anywhere.

Make Your Direct Mail Dollar Go Much Further

That beats the dickens out of the old paper brochure that is often stuck in the trashcan only seconds after it is opened. Getting your Health Care Facility's information in front of people is the whole idea behind direct mailing, so why not utilize the product that does that the best? Besides your facility's information, the magnet can have emergency phone numbers or health tips. Why not a calendar, or some first aid instructions? Together, those things make your direct mailer more than a mere marketing tactic. It becomes a useful source of information that will draw attention to your hospital, office, or services.

Robert is currently working for Lewis Promotion a supplier of Magna Peel Health Care Promotional Products Click for more Magna Peel Products He lives in eastern Kansas. A retired police dispatcher, he now resides in the country with his wife and 2 of his 3 sons. Toss in a couple of dogs and a few cats and you have the rest of the crew. He is a freelance writer who has created articles on subjects such as police work, scanners and 2-way radios, motorcycles and motorcycle painting, promotional advertising products and marketing.

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